E-mail Marketing with Campaign Monitor
June 10th, 2014
Written by: Jo Loveridge
I can’t praise Campaign Monitor enough. Not only do they sponsor the Portsmouth Freelancers Meet yearly get togethers (Xmas Party & Summer BBQ) they are a brilliant service for creating and sending e-mails to your customers.
Why we use Campaign Monitor
Easy to use
I use these guys for both myself and for my clients because they have that great balance between giving enough freedom to developers and designers, yet are easy for non-techy people to use with their WYSYWIG editing system. If you don’t have a lot of time to get a campaign out there, you can whip up a quick e-mail using their template system.
Awesome analytics
Send out an e-mail campaign and you’ll soon see results. Using their Reports tab you can see how many have been opened, any bounces, unsubscribes, the lot. It’s a great way to see how people are engaging with your e-mails and whether they are working or not. The details are simple on the surface and easily digestible, but more complex if you want to dig in further.
A/B Testing
I love this feature. You can send out a campaign and change the subject and who the e-mail is sent from. It will send one to half your subscribers, and the other one to the rest. This is a great way to test the wording of your Campaigns and see which are more successful.
Above all else: Great customer service
These guys are the bomb when it comes to customer service; friendly, responsive and always helpful. They’ve supported Portsmouth Freelancers Meet right from the beginning in 2010, even though they are all the way over in Australia.
We don’t just choose any sponsors for our events, we choose ones that will help you excel at being a Freelancer or running a business.
What’s your experience with Campaign Monitor?
Do you use them for yourself and/or for your clients? Did you discover them through Portsmouth Freelancers Meet. Share your thoughts!
Hi Jo, thank you so much for the heartfelt shout-out – we’re really honoured to have the support of longtime customers like yourself! We’ve got some pretty neat updates on the way, so watch this space – hopefully they’ll be useful to yourself, the freelance crowd and of course, your clients. 🙂 Thanks again and long live Portsmouth Freelancers Meet! 😀